Iceland is The 17th Best Country In The World

Something called The Good Country Index was published recently. It is a list of 125 countries ranked according how much good they do in the world, from Ireland at the top to Libya at 125th. As a marketing stunt, it was brilliant, generating a few hundred thousand news articles around the globe. It was, predictably enough, conceived by a marketing guy who, even more predictably enough, paid someone else to do all the hard work. You can take a wild guess at which one got most of the media attention...Read more